The young guns who have seized control of American Legion Post 43 are trying to fuse them together in the minds of a new generation of combat veterans, rebranding their venerable Egyptian Revival building, with its underground Art Deco bar, as “the coolest private club in Hollywood.”Bugs Bunny's generation would be proud.
“We have the cheapest drinks, the nicest people, the best-looking bar,” says Post Commander Fernando Rivero, a 42-year-old TV producer who engineered a bloodless coup that overthrew Post 43’s old guard....
Down the road from the Hollywood Bowl, Post 43 has long ties to the entertainment industry. Clark Gable, Charlton Heston, Ronald Reagan and Rudy Vallee were members. Shirley Temple was an honorary colonel, and photos of her curls stand out in the Post museum amid the machine guns, a dog-tag stamping machine and an Adolf Hitler pin cushion. (Suffice it to say he’s bent over.)
The American Legion takes Hollywood
Well, at least one bar in Hollywood.
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