...and in the process, of course, he comes in for ruthless mockery from
those who want to defend the barriers he is
trying to break down.
Taken out of context, his remarks about the discomfort of a high-school-educated friend with European sandwiches sound pretentious. But in context, it should be obvious that he's trying to solve the problem represented by this kind of pretentiousness. He's trying to open a road for ordinary Americans to cross those social barriers. I quote at length to give that context.
I was braced by Reeves’s book, but after speaking with him a few times about it, I’ve come to think the structural barriers he emphasizes are less important than the informal social barriers that segregate the lower 80 percent.
Recently I took a friend with only a high school degree to lunch. Insensitively, I led her into a gourmet sandwich shop. Suddenly I saw her face freeze up as she was confronted with sandwiches named “Padrino” and “Pomodoro” and ingredients like soppressata, capicollo and a striata baguette. I quickly asked her if she wanted to go somewhere else and she anxiously nodded yes and we ate Mexican.
American upper-middle-class culture (where the opportunities are) is now laced with cultural signifiers that are completely illegible unless you happen to have grown up in this class. They play on the normal human fear of humiliation and exclusion. Their chief message is, “You are not welcome here.” ...
To feel at home in opportunity-rich areas, you’ve got to understand the right barre techniques, sport the right baby carrier, have the right podcast, food truck, tea, wine and Pilates tastes, not to mention possess the right attitudes about David Foster Wallace, child-rearing, gender norms and intersectionality....
Status rules are partly about collusion, about attracting educated people to your circle, tightening the bonds between you and erecting shields against everybody else. We in the educated class have created barriers to mobility that are more devastating for being invisible.
That's all correct. This comes after the earlier parts of the column on breaking down regulatory burdens in zoning laws (to make it easier for poorer Americans to live in better school districts), and on breaking down barriers in higher education that make it harder for poorer Americans to attain success there. Normally, when a left-leaning guy like Brooks calls attention to a problem, it's to propose a government program. Here, he's gone as far as suggesting the heresy of stripping layers of government away.
He's also right that many Americans -- I think of my father, who was college educated in East Tennessee -- would be totally uncomfortable in that restaurant, and would find the offer to go for Mexican a huge relief. And yet Mexican food is just as loaded with foreign terminology as French or Italian food. The word "capicollo" is no more impenetrable than the word "chimichanga." The point isn't that folks are xenophobic or incapable of appreciating foreign foods.
The point is about raising barriers designed to keep ordinary people out. Once the ordinary guy learns to order a "croque-monsieur" instead of a "grilled ham and cheese sandwich," they'll change the game and start offering only something else. And you'll learn about this code change if you listen to all the right radio programs on NPR, or the right podcasts, or have the right social groups to walk you through them. The barrier stays up, and the unwelcome remain not welcome.