This series is both an exploration of the Tea Party and of Aristotle's
rhetoric, so feel free to comment on either.
Please don't feel that you
need to discuss the topic through Aristotle.
In Part 1, I explained why I thought the Tea Party had been weakened by a failure to understand and use rhetoric skillfully. As a way of exploring this, and how to correct it, I used
Christof Rapp's SEP article, Aristotle's Rhetoric. The main points from that post and the resulting discussion are that Aristotle believed the best use of rhetoric was to persuade people with the truth, that a form of syllogistic reasoning called the
enthymeme was an excellent way to do that, and that the Tea Party needs to find common ground with the public and other movements from which to begin pursuing their goals. In Part 2, I will begin exploring the technical aspects of rhetoric and how the Tea Party could improve.
Aristotle's Rhetoric claims that there are three technical means of persuasion. That is, these means depend on a method, and the method depends on knowing what is and isn't persuasive. In addition, 'technical' implies that these are things provided by the speaker, not pre-existing conditions.
These technical means are "(a) in the character of the speaker, or (b) the emotional state of the hearer, or c) in the argument (logos) itself." The speaker wants to seem credible by displaying practical intelligence, a virtuous character, and good will, all in his speech. Emotions can change our judgments, so the speaker must arouse the hearers' emotions, and to do that he must have a good understanding of human emotion. Finally, the speaker should demonstrate to the audience what the situation is, persuading by argument.
Of the three, Aristotle emphasizes the argument, and he gives two methods for it. Induction works from particulars to a universal, using examples. Deduction works from things already believed to something different being necessarily true because of those presuppositions. In rhetoric, deduction uses the enthymeme, a form of syllogism, but one in which, because we lack complete knowledge, is of necessity somewhat less formal than the logical syllogism. Typically, they take the form of 'if - then' or causal 'since' or 'for' clauses.
E.g., 'If X is the case, we should do Y,' or 'since X is the case, ...' or 'X is the case, for Y results in X and we know Y is true.'
From this discussion, it seems to me that the Tea Party could do better in all three technical areas. One problem with coming to grips with the problem, however, is that everything the Tea Party says or does is distorted by the lefty media (i.e., most mainstream media). For example, the media and the Tea Party's political opponents (but I repeat myself) have done a good job of character assassination, so has the Tea Party failed to do what it could to establish its good character, or has its massive opposition simply outshouted it? It's hard to say, but I certainly think the Tea Party could do a better job with all three techniques.
Probably the Tea Party's single biggest rhetorical failure is in understanding the emotional state of the audience. Actually, I believe the Tea Party has seriously erred in understanding who the audience is. The proper audience is that great middle of the electorate who are not already politically opposed and who could be persuaded. Too often, Tea Partiers publicly speak as if they are talking to other Tea Partiers or to their acknowledged political opponents. This is why, I think, their rhetoric is too often extreme: they are stoking the fires of the base, or they are attacking their enemies. There's a time and place for both of those, but mostly the Tea Party needs to understand those who are unaligned and persuadable and adjust their rhetoric to persuade them. Those are the emotions it is important to understand and work with.