In 2015, when the U.S. Women's National Team beat Japan to take the World Cup in Vancouver, the Women's World Cup brought in almost $73 million in revenue, of which the players got 13 percent — $10 million. In 2010, the men's World Cup in South Africa made almost $4 billion, of which 9 percent — $348 million — went to the players.What the activists want is not equitable pay, but equal pay -- even though there's nothing like an equal contribution to the pot. They act as if pay were an expression of their moral value as human beings, rather than their contribution to the economics.
The men simply make more money for FIFA — boatloads more money. The men's World Cup in Russia generated over $6 billion in revenue, with the participating teams sharing $400 million, less than 7 percent of the revenue. Meanwhile, the Women's World Cup was expected to earn $131 million for the 2019-2022 cycle and give out $30 million to participating teams. That's a whopping 22.9 percent!
In other words, the male players take home a smaller percentage of the money they earn for FIFA, even though they take home more money overall. The problem isn't FIFA being sexist against women — in fact, the percentage gap suggests a preference for women or at least an effort to make sure women make more money.
I don't think they fail to understand the economic argument. My sense is that this truly is a rejection of capitalism as a mode of social organization. Of course the men make boatloads more for the sport; of course it is already the men who are disproportionately underpaid compared with the women. That's not the point. The point is that pay should reflect moral, social values -- not economic ones.
That is of course how you get to a place like Venezuela, where enormous amounts of natural wealth still can't support a functional economic system. As someone pointed out this weekend, our socialists will tell you that they're aiming for Sweden or Norway, not Venezuela. What they forget is that Venezuelans were trying to be Sweden or Norway, too. (Also, they forget that Sweden and Norway largely abandoned socialist models; but that's a conversation more readily had at AVI's place, where he discusses it occasionally.)





