Once upon a time, the CIA used to wage cultural and psychological warfare against communists and other baleful influences. Of course, so did their foes: the USSR had a far more expansive program than is commonly known. They had the insight to fund, not poetry reviews or high-culture magazines, but straight news: and to arrange to provide that news for free in third world countries.
I guess the USSR method has been the more enduring, although it has passed from governments to interstate actors.
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