James Woolsey writes:
I would add that, just as we eventually won the Cold War - and when I say 'we' here, I always mean Britain, the United States, the democracies, our allies - it was in no small measure because, while containing the Soviet Union and its allies militarily and with nuclear deterrence, we undermined their ideology.The surest way to demonstrate this is the unmaking of tyranny. Rhetoric, psyops, public relations--these are only good as long as they are tools to the actual, the physical destruction of tyrants. Freeing men is our business, and the only right purpose of our war. So it says in the Battle Hymn of the Republic, which was written in the days when Christian symbolism did not excite dissenters:
We undermined it over a long period by convincing the Lech Walesas, the Vaclav Havels, the Andrei Sakharovs, the Solidarities, that this was not a clash of civilisations, not even a clash of countries, but a war of freedom against tyranny, and that we were on their side.
To exactly the same degree, we will surely be successful in this long war if we convince the hundreds of millions of reasonable and decent Muslims around the world who do not want to be terrorists, who do not want to live in dictatorships, that we are on their side and they on ours.
As He died to make men holy,
Let us die to make them free.