gladwell dot com / The Ketchup Conundrum


Want to read something really interesting, that has nothing whatsoever to do with politics or the military? Read "The Ketchup Conundrum." It will explain several things you never knew you didn't know: why your toddler won't eat anything new, why nobody's ever gotten rich selling gourmet ketchup, and several other things besides.

Via Arts & Letters Daily.

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