Coors Beer Joins Harley Davidson
...and Tractor Supply, John Deere, and others, in giving in to pressure to abandon DEI and similar programs. This Starbuck guy is getting results. I'm sure they're trying to find ways to sneak the stuff in, but they're clearly responding to the public pressure. No doubt the Silver Bullet doesn't want to join the Blue Can beer in losing its place in the rankings.
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3 comments:
I have to wonder what results, on a practical, effective, level Starbucks is getting.
Those companies, along with Jack Daniel's, Harley-Davidson, and others making similar claims, may well have scrapped the public face of their DEI policies.
When can we expect to see actual changes in those companies' behavior in their hiring, pay, promotion, etc vis-à-vis these allegedly scrapped policies? After all, the same management teams who dreamed up their companies' DEI policies and stood up their DEI offices remain in place, with the possible exception of the directors of those DEI offices.
Eric Hines
That skepticism seems to be universal in everyone responding to this. I know that corporations aren't much more trustworthy than governments, and 'woke'/DEI corporations maybe almost not more so (as also for universities).
All the same, it's a clear victory that they're at least publicly disavowing these programs. It shows that they have internalized, at least, that they are so unpopular that there might be a big price to pay. That price, which is a motivating factor, is why I think they might be at least a little more trustworthy than a government. The government would just lie to you and block your FOIA requests. The corporation has to respond to the threat of the market. Bud Light was an object lesson.
The success of the Bud Light boycott is exactly why he has the leverage to make this campaign work. Glad he's taking advantage of it.
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