Faker Fake News

The news headlines you see may be written by political campaign operatives rather than editors. 

Vice President Kamala Harris’ campaign team has been quietly editing news headlines in Google search ads to make it seem like major news outlets are on her side, according to a report.

The altered headlines — appearing on Google ads and paired with a “Paid for by Harris for President” banner — were changed without the news outlets’ knowledge, Axios reported Tuesday.

Nearly a dozen publishers were swept up in the faux headline campaign, including major companies like the Guardian, Reuters, CBS News, the Associated Press and PBS.

This is an amazing scandal because the news is already so deeply on her side that there's no need for it. Let's do a quick review of Google News' headline aggregator. There are five stories about Trump, all of them negative, highlighting his weaknesses and losses; one of them compares his appeal to Harris', casting his as "old" and "White," while painting her vibrantly as youthful and energetic.

There are four stories about Harris, all of them either positive or actively defensive of her where she needs help. Two of them are 'fact checks' by the press intended to correct storylines they think are hurting her; one of them uncritically quotes her aides to defend her lack of specifics on her economic/climate plans. 

All of the major papers seem to be reporting on polls that show Harris tied or ahead; I dug into the crosstabs of the NYT poll that found her four points ahead and found that it assumed a +3 Democratic advantage was natural in those states, and the margin of error was +/-5.1. The assumption that Democratic turnout will beat Republican turnout by three points is doing almost all the work, in other words; and even then it's within the margin of error. But it turns it into a 'She's got momentum!' headline, so it's everywhere.

Yet in spite of this atmosphere of complete support and devotion, her campaign isn't satisfied until they actually get to rewrite media headlines to be even more in her favor. That seems like a lack of confidence to me, perhaps a sense that there's really nothing holding up the magic carpet they're floating upon.