For most of my time working for Obama, whenever we encountered some Beltway political crisis that dominated cable news, we would ask focus groups of voters if they had heard anything about it. There were things that Washington got worked up about, and things the American people cared about, and rarely did those things overlap.
But something had changed. Suddenly, focus groups knew all about the trivial things that Washington would get worked up over, and they knew about them in great detail, often reading back to the moderator what sounded just like Republican talking points or a Fox News story—which are actually the same thing.It must have seemed brutally unfair to Mr. Pfeiffer, after what amounted to a lifetime of succeeding in controlling the news. Can you imagine a world in which ordinary voters have become aware of the GOP spin on an issue? Who let that happen?
I particularly enjoyed his explanation of how the American people lost their faith in the MSM, the proximate cause of the Democrats' otherwise inexplicable loss of the Senate in 2014: it happened when the MSM uncritically accepted George W. Bush's lies about the WMD in Iraq. Oh, and about that same time, Fox News cynically persuaded customers that they would enjoy a news outlet that covered stories the MSM was ignoring, but only because Fox wanted to make money, which is a bad motive for news organizations unless they're the ones Pfeiffer likes, in which case we should all want them to remain profitable so they can retain all those seasoned, reliable reporters. Also so that political operatives can avoid an unpleasant hectic life keeping up with a voracious and uncivilized news cycle, because it turns out that Pfeiffer's stint in the White House was really kind of a pitiful drag.
I'll bet it seems even more like pointless drudgery in retrospect.
2 comments:
I imagine it's an awful job under any administration. High stress, high publicity, and when you screw up everyone in the world hears about it and remembers forever.
It'd be hard to convince me to take on a White House job, unless the President were someone I had strongly supported and to whose agenda I felt particularly attuned.
Unbelievable ability to not see the obvious.
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