Macrobrewery and Microbrewery Joust

This was followed by the microbrewery Modist Brewing releasing a beer called "Dilly Dilly."

This in turn was followed, just hours after the beer's release, by Bud Light sending a town crier to the Modist HQ to read a medieval-ish 'cease and desist' request that the beer be kept to a limited run. You can watch the video of the crier reading the cease and desist letter at the Modist headquarters at the GOMN website.

"Dilly Dilly" is, of course, selling out rapidly.

Modist Brewing's "Whoa Dilly" FAQ on the event


E Hines said...

It's an idiotic advertising campaign. I hope the beer is better.

Eric Hines

Tom said...

Which one? I thought the original Bud Light ad was dumb, and the Modist reponse was cheeky, but the town crier delivering the cease and desist letter was actually pretty funny.

E Hines said...

The whole series where supplicants "gift" the royal with the advertised beer, and a lone supplicant gives a different drink--so he's sent off to "enjoy the pit of misery." Dilly, dilly.

Maybe I've just had a bellyful of gutless kiss-ups and chickens* brown nosers.

Eric Hines

douglas said...

More importantly, where they could have probably wielded their heavyweight corporate lawyers against a small company just trying to have some fun, they reciprocated with a bit of fun of their own. Much more civil than getting the lawyers involved. Kudos to them. That mead did sound good though.

MikeD said...

No, I'm with Eric. The original commercial that spawned this nonsense is just insipid. I find it to be very Silly Silly.

Tom said...

I think we're all with Eric on the original commercial. The town crier bit, though, was funny, I thought.

And I'm with douglas on the mead. It does sound good. Down with the king!