Faces Matter


This article on advertisements and visual tracking technology has some interesting facts. Men look first to the technical data on a car, and don't evaluate its looks until they have a sense of what it can do? (Well, of course.)

The fact that faces draw the most attention is the least surprising piece of information, for those who sometimes watch the BBC.

The rest of it is sometimes intuitive, sometimes counterintuitive: of course women look more at the prices of bikinis, since men are unlikely to buy one; but it is surprising that women look first at the breasts of models, while men spend 40% more time on average on the face.

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