Actually, the McCain one is a really great poster. It frames his age and experience as "wisdom," which is a traditional way of thinking about age: we all hope that we become wiser as we age. It clarifies that his interest in the use of military force is directed at the goal of peace, which is the noble and proper use of force. It has an evocative use of color and shape, and the fighter formation imagery is a commonplace in American politics.
Then again, maybe the Obama one is a really great poster for Germany. I'm not enmeshed in German culture enough to know how it might resonate.
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