As Cecil Stinemetz walked up to a gray clapboard house in suburban Des Moines last week wearing his “Cruz 2016” cap, a program on his iPhone was determining what kind of person would answer the door.I suppose it's really both. It's not really shocking to learn that he sent pro-Israeli messages to pro-Israeli groups and pro-gun-rights messages to NRA members.
Would she be a “relaxed leader”? A “temperamental conservative”? Maybe even a “true believer”?
Nope. It turned out that Birdie Harms, a 64-year-old grandmother, part-time real estate agent and longtime Republican, was, by the Ted Cruz campaign’s calculations, a “stoic traditionalist” — a conservative whose top concerns included President Obama’s use of executive orders on immigration.
Which meant that Stinemetz was instructed to talk to her in a tone that was “confident and warm and straight to the point” and ask about her concerns regarding the Obama administration’s positions on immigration, guns and other topics.
I Would Have Called This "Marketing"...
...but I guess that's less scary-sounding than "psychological data and analytics."
By Grim on Monday, December 14, 2015