We don't need no stinking media

From Jim Gerraghty's email newsletter this morning:
To play the [popular video game "Ingress"], you join a side, either the Enlightened or the Resistance, and walk around to various [real world] landmarks and claiming them for your side. By claiming three landmarks, you create a triangle, and your side “controls” the people within that triangle.
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Maybe you’re one of the folks who have heard of this; the fan base is global. But the game went open to “general release” in December 2013 and I had heard absolutely nothing about this. I asked Flint and a couple other folks involved in the game if I had missed it from media coverage, and they chuckled that Google doesn’t need media coverage for its projects. I felt as if I had asked why they hadn’t chiseled any stone tablets to spread the word.
Think about this; as we on the right argue about the mainstream media’s power over the electorate and how we can counter it, Google -- admittedly, an institution with enormous resources and technical know-how -- is demonstrating that a small team can build something massively popular, with millions of participants, with almost no one in the media noticing.
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Never mind the question, “Are the mainstream media still powerful?” In some corners of our national or global life, are the mainstream media even a factor at all?

1 comment:

Grim said...

Hm. That bears thinking about.