DeLuca says he was lucky when he started to be so young that he didn't really understand the danger of failure. His first intended franchisee had a more typically grown-up attitude:
"When we first began franchising, I knew we needed a first franchisee, and the only person I could think of was [our good friend] Brian. So I went to him and said, 'I’ve got this opportunity for you.' He gave a practical response, which was, 'Even though I’m not crazy about [my job], I get paid every week.' He didn’t feel comfortable taking the risk of quitting.
"Then one day he showed up for work and his employer had gone bankrupt. So he called me and said, 'Hey, is that offer still available?' That’s how we got started.