I'm not sure these guys have really thought through their business plan. The Atlantic reports that falling Hooters revenues are inspiring management to consider how to take advantage of the growing power of the female pocketbook. The theory is that even the male customers might enjoy an atmosphere a bit less like a stag party, and that their wives and dates would require a certain subtle alteration in the vibe just to set foot in the door. What could we do? I know! Add more salads to the menu. Another idea in the works (I'm not making this part up, either): add some premium sports channels to the TVs, because research shows that 42% of the NFL audience is women.
And pink napkins. Chicks dig pink. (OK, that part I did make up.)