Let me just say

Let Me Just Say...

...to start with, that pants or shorts with slogans on the backside should be banned on general principle. That said, I am amused by this.

Women on college campuses are being paid $500 each to hand out coupons while wearing fitted sweatpants with "Double Down" in large letters across their rear ends....

The nation's largest women's group doesn't like it one bit. "It's so obnoxious to once again be using women's bodies to sell fundamentally unhealthy products," says Terry O'Neill, president of the National Organization for Women. What's more, she says, KFC has forgotten something important: Women make more than half the decisions about what to eat for dinner."

OK, well, then, KFC made a bad investment and their ad campaign will fail. The market will punish the decision, and in the future they'll adopt practices more in line with what the market rewards.

Or possibly they're smarter than they look...

KFC marketing chief John Cywinski says it's an effective way to catch the attention of young men — KFC's key customers and the biggest fans of Double Down.

...in which case it is NOW that has 'forgotten something important': women may make more than half the decisions about what to eat for dinner, but they made a far smaller percentage of those decisions that followed the form, "You know what sounds good? A sandwich made up of two fried chicken breasts filled with cheese, bacon, and some kind of fatty salt-sauce." Almost 100% of those decisions were being made by... um, not women.

Not men, either, though. The Good Lord knows I'll never eat one of those things. We need a term for "idiot teenage-to-20-something boy," which adequately separates the class from young men who have properly developed by 18 or 23. Suggestions?