On the scourge of cultural appropriation, with special guests the Three Amigos.
So, I kinda get where the people complaining about this are coming from. I think the real issue isn't the adoption of cultural mores or values, though, but only "appropriation" in the sense of making a mockery of them. Southern cuisine in my lifetime has been much improved by sharing with Mexican cuisine, which I don't view as 'appropriation' but as a very valid and appropriate sort of learning-from-each-other. Texas' excellence is in part a function of the way in which Anglo and Mexican cultures have rubbed up against each other, and rubbed off on each other, for a long time.
On the other hand, I'm not actually all that offended by the genuine 'appropriation.' I find it a little pathetic, at most. Sometimes, the attempts can really be deeply amusing.
These Swedes don't really understand any of the symbols they're leveraging, but you can tell that they're really excited about them. If you are Native American, you might be offended by the appropriation of the hoop dance. But maybe not: maybe you, like me, would find it too laughable to be genuinely offensive.
To be fair, the defenders of the idea that this sort of thing is deeply wrong would say that I am freer to find it funny because there's no power relationship between me and Sweden. Native Americans, or Mexicans, have more to fear from having their symbols appropriated by powerful white cultures. That's the argument, although it's a little attenuated: the Swedes aren't any more dangerous to the Navajo than they are to me, not really. You have to elide them into a group called "whites" for the argument to make any sort of sense. But if we're all one culture, we 'whites,' how could it be that they so clearly don't understand the white American cultural markers they're trying to leverage either? That argument doesn't really make sense.
UPDATE: Related: Apparently the standard for what constitutes a "physical attack" has changed since I was younger.