And yet they have:
The Postal Service announced Tuesday that it has partnered with a Cleveland-based apparel company to launch a USPS clothing line, set to hit stores in early 2014. . . . “This agreement will put the Postal Service on the cutting edge of functional fashion,” said Postal Service Corporate Licensing Manager Steven Mills in [a press] release.Did someone hire a McKinsey consultant? Is there an edgy marketing revolution brewing in the august halls of this ancient American institution? Are upper-level management meetings now dominated by discussion of hot trends and cross-marketing? Will we soon see high-concept TV fashion ads featuring mailmen braving the snow, wind, and sleet? My mind, I say, wanders in these regions, lost.