How not to apologize
If you're filming an apology to post on YouTube concerning your earlier and universally reviled post on YouTube, and your first instinct is to call it "an apology and . . .," you're probably already on the wrong track. A real apology takes the form of an expression of genuine regret and perhaps a very brief description of how and when you came to understand that you were wrong. Full stop. Do not, repeat not, go on to say "I just felt compelled to act the way I did because of my strong feelings on an important cause, which I now invite you to admire, because you know, you're still very much in the wrong regarding that cause." Even more urgently, do not take the opportunity to complain about the hate-filled responses you have received objecting to your boorish behavior, or blame others for your initial slowness in issuing your apology, or express dismay at how many people still disagree with your position, or discuss your ambitions to remain an important spokesman for the cause you have just helped to discredit. In short, get over yourself.
By Texan99 on Saturday, August 04, 2012