It can't be easy explaining to people why they'd want to move to South Dakota, but one advertising company
grasped the nettle:
Enter the state's new advertising campaign. It starts about as far from the target market of South Dakota as possible — on Mars.
"Mars," the commercial begins. "The air: not breathable. The surface: cold and barren. But thousands are lining up for a chance to go and never come back."
Cut to images of South Dakota as the narrator continues:
"South Dakota. Progressive. Productive. And abundant in oxygen. Why die on Mars when you can live in South Dakota?"
The final graphic reads: "South Dakota. Plenty of jobs. Plenty of air."
This is all background to more current
messaging efforts, in which the South Dakota governor reassures citizens, "Meth. We're on it."
I'm not sure who these are aimed at, so I can't guess whether they are going to work. Are these wry, or clueless, do you think?
ReplyDeleteIt's clever, since we've all now heard of it. All I know about South Dakota is that they have a big motorcycle festival there once a year, and I think Mt. Rushmore is there. Now I know they'd like me to move there, and that it's better than Mars. Also, they're all on meth.
ReplyDeleteI think they're meant to be wry, and maybe to appeal to people who take a perverse pride in living someplace that's on the edge of impossible.
ReplyDeleteSignificant chunks of Lakota / Sioux territory are there, as well. The Badlands are beautiful. Probably the only place I've been on land where I thought the view of the stars was as good as in the middle of the Pacific.
ReplyDeleteHumans think they can go to Mars?
ReplyDeleteThat's funnier than the Clown Act people talked about.