Desperation

Thy name is Bud Light. 

[UPDATE: This post was flagged and determined to violate the Blogger Community Guidelines, but I can't see any way that it does. It's not a copyright violation, because (a) commentary on ads is squarely within "Fair Use," and (b) Bud Light has no reason to object to me re-broadcasting their message that they're prepared to pay $10,000 a week. This post certainly is not obscene, nor does it advocate anything illegal or dangerous, nor is it abusive; it's merely commentary on the fix that Bud Light has gotten itself into, and the extraordinary steps that they are prepared to take to try to get out of it. Nor is anyone who reads this blog going to buy any Bud Light as a consequence of the post, if drinking the beer is the supposed harm the post incurred, and not because of the controversy but because they always had better taste.]