Live by the Viral, Die by the Viral

One of the key problems in American foreign policy is always the maintenance of political will among the American people. It's hard to sustain a long-term and difficult operation if the American people's interest in or support for it wavers; harder still if the opposition party is actively undermining you.

It turns out a particular problem with the use of social media as the forefront of your diplomacy is that, on the Internet, interest wanders quickly.