Superbowl Ad

Superbowl Ad:

I imagine you've all seen this advertisement:



It reminds me of a story. Way back when my son was one year old, my parents bought him a toy remote control tractor. He was much too young to understand about remote controls, or to have operated it in any case, but he liked the tractor so they bought it for him. For about two years, he played with that tractor toy as you would play with an powerless toy car.

So one day, when he was about three, I got out the remote control and stood in the kitchen. I watched him play with it for a while, and then when he backed away to do something else, I had it follow him. As soon as he turned to look, I stopped it.

Then he started forward, and I had it back away. He said, "It did do it!" Then it followed him around the room for quite a while, before I showed him how it worked.

I suspect the rest of his life has been a disappointment after that. We live in a world where there isn't much magic left, and people seem resolutely determined to drive out what remains. These people are blind, and have missed the true story: everything we think we understand is really magic, and is hiding secrets we don't yet dream of behind its mask.