The AJC describes the state of the race for the Georgia 9th Congressional District in an article entitled "Money frames a mountain vs. tea party race in the 9th."
The thing is, neither the mountains nor the Tea Party have much money. The recent T-SPLOST victory in Atlanta was fought by the Tea Party with a budget of around fifteen grand. Their opponents spent millions lobbying for it. When the spirit of the times is on your side, though, sometimes you don't need a lot.
The figures here are on the same scale. I don't think the money will matter, really: I'm not sure how much money really does matter in politics. Remembering the Wisconsin runoffs, it was never possible to determine just how much each side had really spent, and how much of an advantage either side had -- but the final vote totals were almost precisely the same as the vote totals from the previous election (i.e., the recall didn't change any minds; people voted the same way the second time). Likewise, we've seen unprecedented expenditures from the Obama campaign designed to demonize their opponent, but the needle on Romney hasn't moved very much. The people who were going to vote for him are still going to vote for him, and I am not sure all that many people exist who are both genuinely undecided, and interested enough to turn up on Election Day.
It may be that we have vastly overestimated the capacity of political advertising to change peoples' minds. I tend to think they vote their interests and personal values; and that's why I'll be voting for Dan Collins in the runoff. He's mountain-born, carries the endorsement of the last politician in America I truly respect, he's a former military chaplain and he spent time in Iraq. I think he'll serve with honor.
I think Zoller's a good candidate too, though; she's a firebrand and a Tea Party activist. We need all of those we can get. Even so, my sense of what I want is pretty set. I don't think they can move the needle on me with a slick ad, not even when the needle would only have to be moved a little bit. This causes me to believe that, more than we admit, people usually do what they want to do no matter how persuasive you are.